I’m REALLY excited to use Lauren Hutton for the face of Alexis Bittar for 2011. I’m also excited that I got to have my good friend Jack Pierson shoot the campaign. Both of them are iconic in their own fields.

Lauren is an iconic face of the 70′s, so natural and refreshing. Her face stood for a decade of fashion. We first met on the street when I was 19 on Prince out side of Jerry’s 103. Having that first experience with her when I was so young makes it even more exciting to have her represent the brand now.

Jack is a pioneer in photography and art. His art has been featured at the MOMA, Guggenheim and countless other museums all over the world. He’s from that 80′s school of Nan Golden and Cindy Sherman atheistic. His imagery has been knocked off for years.

In his photography, he’s great at capturing people’s natural personality with ease.

Jack and Lauren were the perfect combination and the results are amazing. The imagery of Lauren has a more masculine feeling, reminiscent of Marlene Dietrich in “Morocco”.