After most of the designers in New York delivered minimalism one after another, Prada slams it with Surrealist art.
Miuccia Prada brought in six contemporary artists known for their street art style to create murals for the set for her Spring runway show. The artists, Miles “El Mac” Gregor, Mesa, Gabriel Specter, Stinkfish, Jeanne Detallante, and Pierre Mornet, were told to interpret themes of “femininity, representation, power, and multiplicity” in their murals.
She used these powerful images of women’s faces from the murals to create prints from, giving the line a neo -Warhol feeling but one that seemed unique by layering in a naughty 60′s school girl, with a hint of Wiener Werkstätte. Most people will probably never dream of wearing the key items when they view the collection, but they’ll buy all the surrounding basics.
I find it endlessly frustrating watching the New York fashion shows, when more and more of them seem to take a safe and formulaic approach to design and fashion/runway. I understand the need to sell in business, as I too will always design the majority of a collection to be more wearable and practical. Without selling the business can’t survive to do the other.
I think what gets lost in the New York shows is predominantly the sense of exploration, showmanship, and art. It’s the excitement that builds a brand – as well as the mechanics and the accessibility of the items. Without pushing the boundaries you land in the middle. In the middle it’s always safer, but a lot less exciting and easily forgotten.