Who would of thunk it. From selling on the street with my first designs to getting to working with the Ab Fab gals for this ad and now seeing it plastered on the West Side Highway… This is CRAZY INCREDIBLE!!
The crazy coincidence is that it’s on a building that used to be a club in the early 90′s called MARS. My dance partners were Lady Bunny and Miss Kier who became Dee Lite…hit single “Groove is in the Heart”…just in case you forgot. Sadly, it has sat empty for the last 10 years, but I got to breathe some life into it with this ad.
Thanks to Sam and Pascale (from our PR Dept) for braving the below zero temperatures and arctic winds to shoot this video at 6am on the side of a highway on the dirty Hudson River.